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How to Transform Open-Minded Seniors into Technology Consumers
    Two senior-marketing experts, Lori Bitter of Continuum Crew and Jim Gilmartin of ComingOfAge.com offer their thoughts about how technology companies can transform interested but reluctant older consumers into technology customers.
03/11/2010 08:45 AM

Referrals Bring Both Clients and Employees to Excellence Nursing
    Networking and word-of-mouth referrals are the keys to success for a private nursing organization in Boston that has grown to employ 79 employees in only three years.
03/11/2010 08:44 AM

Building Confidence Among Active-Adult Housing Prospects in 2010
    At the 2010 International Builders' Show (IBS), there was a great deal of discussion about the psychological outlook of today's active adult, says Todd Harff, president of Creating Results. He attended more than a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers.
03/11/2010 08:42 AM

Is Your Website Outdated?
    Websites that simply tout their company's benefits and fail to offer mechanisms for interacting with prospects and clients are static and outdated, according to Bryan Geyser, a nurse practitioner and social-media entrepreneur who helps senior-living and long-term care (LTC) companies with social-media strategies through his business, CareNetworks.
03/11/2010 08:40 AM

Generational Divide Revealed in Pew Study
    Older people are less likely than younger people to consider the Internet, diversity and other societal changes as positive, according to a Pew Research Center study released in December 2009. So bringing up such issues probably won't help marketers sell products or services.
03/11/2010 08:38 AM

How Boomer Boxscores Determine an Ad's Boomer Appeal
    Last week, we introduced you to Boomer Boxscores, a research method of generational benchmark testing that marketers can use to reach an intended audience appropriately, thus boosting marketing impact and efficiency. Using this method (available exclusively from Age Lessons) before launching a product can save time and money.
03/04/2010 08:39 AM

High-Cost Credit Hurts Older Americans
    More Americans than ever, many of them seniors, are falling prey to lenders who charge exorbitant fees for payday loans, refund-anticipation loans, car -title loans and bank-overdraft loans. Jean Ann Fox, a certified financial advisor, presented a Webinar on Feb. 10 titled "Impact of High-Cost Credit on Older Americans." Fox is the director of financial services for the Consumer Federation of America (CFA).
03/04/2010 08:37 AM

Doro Phones from Sweden Distributed to Seniors Through AARP
    Doro of Sweden has just released an international attitudinal survey of more than 2,000 seniors (ages 65 and older) in five countries (U.S., U.K., France, Germany and Sweden) regarding mobile-phone use.
03/04/2010 08:34 AM

New Kirkwood Senior Living Community Enjoys Strong Support as Construction Begins
    With nearly 85 percent of its residences reserved prior to the beginning of construction, Aberdeen Heights, the newest senior living community coming to Kirkwood, MO, is enjoying strong support from older adults in the region.
03/04/2010 08:32 AM

As Obesity Rises, Opportunities Increase for Healthy Products, Services
    The number of Americans who are obese is on the rise, with more than a quarter of the adult population falling into this unhealthy weight group, according to data from the Gallup–Healthways Well-Being Index.
03/04/2010 08:30 AM