50+ Marketing: 5 keys to success (audio-AF) $99.00
Learn how to reach the mature market more effectively with this audio CD!National mature marketing expert and co-author of 77 Truths about Marketing to the 50+ Consumer, consultant Kurt Medina will outline five key factors you must know to reach the mature market effectively. Learn how seniors diffe... More Info
77 Truths About Marketing To The 50+ Consumer 2009 Edition (ship-book-SE) $19.00
Authors: Kurt Medina & John MigliaccioUpdated 2009 Edition | 64 pagesSeniors are the fastest growing age group in America, representing more than 27% of our population and controlling more than 60% of the nation's buying power. Every day, thousands of baby boomers are turning 50 and flo... More Info
Ad Critiques Compendium (special report-SF) $44.00
In this 100+ page Special Report, we've carefully compiled some of the best ad critique columns we've run in Selling to Seniors...the leading national monthly report on the mature market. You'll find dozens of senior-oriented print ads for housing, financial services, insurance, travel a... More Info
After Fifty - How Baby Boomers Will Redefine the Mature Market (ship=book-ZB) $39.95
edited by Leslie M. Harris Mature baby boomers are an incredibly lucrative market, but in their rush to appeal to youth, many companies lose contact with baby boomers as they mature. The experts who contributed to this book find that mature baby boomers refused to think of themselves as old even as ... More Info
Aging News Alert (newsletter-ANA) $327.00
Aging News Alert reports on successful senior programs, funding opportunities, and federal actions affecting the elderly. It covers the Older Americans Act, long-term care, Social Security and Medicare, transportation, health and nutrition, senior law, elder abuse, and much more.ANA provides an inde... More Info
Art of The Positive (ship-book-SJ) $19.00
by Richard AmbrosiusArt of the Positive is crammed with stories, research, and advice from Ambrosius on how marketers can improve their sales messages and marketing communications to older consumers. His proven, expert advice ranges from the need to understand both positive and negative impacts of t... More Info
Baby Boomer Bundle (combo-ZA2) $129.85
This bundle of boomer-focused volumes can help you get ahead of the curve! After Fifty - How Baby Boomers Will Redefine the Mature Market. The experts who contributed to this book find that mature baby boomers refuse to think of themselves as old even as they seek some of the comforts of mid-lif... More Info
Beyond the Boomers: The Transition Years (ship-book-SL) $50.00
Edited by Michelle Edelman, Chief Strategic Officer at San Diego advertising agency NYCA, this 55-page report includes detailed summaries of each presentation from the Beyond the Boomers conference held in Chicago on October 20, 2006. Organized by Dr. Leslie M. Harris of Mature Marketing & Resea... More Info
Guide to Senior Marketing (special report-SA) $44.00
Get valuable advice on how to reach the mature market with this 100+ page report full of hands-on tips to make your senior marketing more successful. Learn how to segment the senior market, target boomers, and use print and Internet advertising to your best advantage. Published by the editors of our... More Info
Housing for Seniors Report (newsletter-HSR) $297.00
Housing for Seniors Report (formerly Housing the Elderly Report) covers the entire spectrum of senior housing, from retirement communities, independent living, and rental housing, to assisted living, congregate care, continuing care, and nursing homes. Each issue contains news from Washington, busin... More Info
Marketing Financial Services To The 50+ Consumer (special report-SH) $44.00
"The pressing need to help the baby boom generation finance their retirement has come into sharp focus in recent years. With government programs like Social Security and Medicare under intense financial strain, the one thing all experts agree on is that today's pre-retirees must plan for th... More Info
Marketing Healthcare to Older Adults (special report-AX) $89.00
As 77 million baby boomers hit 50+, healthcare has become one of the nation's top concerns. And that aging demographic will provide an unprecedented and lucrative market for a wide range of healthcare services and products for years to come. Whether your organization provides medical care, insur... More Info
Marketing Senior Housing: A Guide To What Works (special report-SB) $44.00
Discover proven strategies for success in senior housing with this 100+ page report from the editors of Housing for Seniors Report and Selling to Seniors. You'll find dozens of valuable articles on all aspects of marketing senior housing--how to effectively use online strategies, determining wha... More Info
Marketing to Leading-Edge Baby Boomers (ship-book-ZC) $39.95
Perceptions, Principles, Practices, Predictions 2nd editionRevised and Expanded edition by Brent Green Leading-Edge Baby Boomers, now entering their fifties, presage what the population will look like in just a few years. By 2010, 30 percent of the U.S. population will be over age 50. This Leading-E... More Info
Marketing to Seniors (ship-book-Z) $25.50
Author: Michael Walker276pages2nd edition - Copyright 2004Marketing to Seniors draws on author Michael Walker's years of expertise as chief executive of Seniorsfirst, a provider of facilities, services, and programs for seniors in the Rochester, NY area. His book is specifically designed to help... More Info
Marketing to the Mindset of Boomers and Their Elders (ship-book-ZD) $49.95
Using Psychographics and More to Reach Consumers Over Age 40 by Carol Morgan and Doran Levy, Ph.D. Consumers over age 40 are a growing market as the baby boom ages into maturity. Now marketers, planners, and anyone interested in consumers aged 40 and older can move beyond generalities and stereotype... More Info
Older Americans Information Directory - 2007 Edition (1-59237-136-1 ship-book-Z) $165.00
Pub. Date: Sept 2006 Softcover: 1,000 pages ISBN 1-59237-136-1 A National Mature Media Silver Award Winner"Highly recommended for academic, public, health science and consumer libraries serving seniors or offering programs for them." -Choice "Anyone working with the elderly will find ... More Info
Practical Marketing Handbook of Definitions (ship-book-ZA) $13.50
Author - Michael C. WalkerCopyright - 2004 - 2nd edition232 pagesTake a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.The "Even... More Info
Selling to Seniors (newsletter-STS) $297.00
Every seven seconds someone in America turns 50. Selling to Seniors is designed to help companies find new ways to tap into this market, with practical advice on how others are using the Internet, direct mail, print media, and radio and TV to sell a wide variety of products and services, including:h... More Info
Senior Marketing ComboPak (Combo-PSP) $89.00
Be one of the first 20 orders and get all of these beneficial senior marketing resources for just $89!It's like buying an audioconference on sale and getting 2 books for free! Plus, as a Twitter follower, we're giving you something extra! 50+ Marketing: 5 Keys to Success In... More Info
Senior Media Guide (special report-SC) $99.00
4th editionThe Guide, published by the editors of Selling to Seniors newsletter, is a comprehensive directory of senior newspapers, magazines,websites, and other advertising media targeting the 50+ market.Every listing includes contact information, circulation, sample ad rates and more, to help you ... More Info
The Keys to Success in Today's 50+ Marketplace (audio-PA7) $249.00
An interactive 75 minute webinar With 50+ Marketing Expert Kurt MedinaJumpstart your marketing now with the NEW 50+ Marketplace! Today's 50+ market actually includes 3 different but highly-lucrative segments, with well over half the country's disposable income and 75% of its assets! Bu... More Info
Today's Best Practices in Direct Mail Marketing to Seniors (Webinar-PA5) $249.00
Could your direct mail marketing to seniors use a bit of a boost these days? Or have you stopped it entirely because younger e-oriented staffers insist “direct mail is dead?”Regardless of what anyone tells you, direct mail is still the workhorse in generating leads for senior hous... More Info
